Client: Airbnb + HBO Max

Role: VP Social Media / Lead Social Strategist

Opportunity: As the 30th anniversary of The Fresh Prince of Bel-Air snuck up on unsuspecting millennials around the world, Westbrook partnered with HBO Max to develop a reunion special and create a noisy social media campaign to amplify it. In parallel, we also teamed with Airbnb to launch an IRL experience to rent the original Fresh Prince mansion for a night.

Execution: Over the course of two shoot days, we created over 25 short and long form assets, pairing buzzy formats with nostalgic characters to breathe new life into a treasured piece of pop culture history.

Results: A multi-layered global campaign that enveloped our target audience and executed against the brands goals while remaining true to Will’s voice. The campaign landed Airbnb on Adweek’s 2020 Brand Hotlist.